The most important function of a retail space is to assist the buyers in purchasing the displayed products without difficulty and to enable the retailer to draw buyers to the goods for effective selling. This is the reason why the design of retail areas and shops, that is the retail design, is comprised of features of graphic design, ergonomics and promotion, along with the typical aspects of interior designing and architecture.

While designing a retail space, it is crucial that the specific needs of that particular retail space are taken into account. For example, an art gallery would need a completely different design and arrangement from that of a supermarket. Designing demands giving attention to a number of aspects, for example, the number and type of goods which will be exhibited, the extent of participation by the shop employees in selling process and several other such aspects. Also, in some retail areas, goods just have to be exhibited, while in others, the customers would also like to test the goods in the store. Therefore, the retail design changes based on particular requirements.

In addition to the functional features of retail design, consideration must also be given to the attractiveness of the retail environment for the buyers. It is important that buyers feel welcome in the store once they enter, and are prompted to make purchases before leaving. The designing of the store can immensely contribute in this regard. There must also be space within the store for promoting the products through advertisements to increase the likelihood of a sale.

Further, the retail space atmosphere must make a lasting impression on the purchasers so that they come back to the store and buy more goods. Hence, a specialist retail designer will always give due importance to the ambiance of the shop that would ensure that the customers have a good and pleasant time in the shop.

To create a good retail design, it is essential to have a fair understanding of marketing fundamentals, space planning and knowledge of buyers' psychology, along with other things. These aspects should be understood both by the owner of the retail space, so that the precise requirements can be communicated properly, and by the retail designers, so that the design effectively fulfills those requirements.

Lastly, it is not simply the inside of the store that should be carefully designed. The outside design and appearance of the store should also be appealing to draw buyers to the store so that they enter and look at the merchandise.

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